It has become very difficult to really connect with the consumers nowadays on digital channels as social media has jam packed the connectivity mediums, making the messenger nearly useless. The message imparted by the brand should make an impact as compared to the other messages by different brands as there are millions of users who keep a check on the same. On the other hand, brands are also competing hard with the audiences, social circles, family and friends and continuously share text, emails, newsfeed etc.
This overloading of information has made the consumers become too choosy and particular regarding the content they get engaged with and this raises the bar for brands when they compete hard in getting digital attention from the users. It is really important to stand out and make a different impact with today’s digital consumers and the solution lies in event marketing.
Why should you choose event marketing?
The biggest drawback of digitalization is that its impact is not long lasting and it has a low recollection value when it comes to making an image in the minds of the consumers. You can remember the image of any product, its specifications and features but you fail to remember the brand name of the product. You usually forget about the online ads that you visit. The brand recall is much more in traditional markets, particularly when there is a substantial brand experience.
So as to make a difference in the market and earn a desired place in the minds of customers, brands and agencies desperately need viral connect and they need to have a long lasting experience and impactful activities. This strategy is all about enabling the personal connect between brands and customers by various methods. They create real life experiences that are worthy of sharing. Such experiences merge digital and real experiences so as to craft strong memories and make an impactful connection between brands and its consumers. Event marketing makes such an experience for the consumers that are worth sharing and you can later share it in the newsfeed and among all your networks.
Another way is experimental marketing.
The idea of experiential marketing is not a very fresh concept. There have been many high impact activation brands that have created a perfect connection of experience with the development in technology and improvement in digitalization. Experiential marketing takes better care of ads and circulates them evenly on social media platforms for getting better publicity and enough advertisement. We have channels like Facebook, Twitter and even LinkedIn that offers rational ways to contact with the kind of audience that you they are going to target.
If you keep in mind the advantages of each of these strategies and create a campaign playing on the strengths of these strategies, it is equivalent to a job that is done perfectly. Even if you are not sure about how to start such marketing policies, you need to start things and you need to have perfect guidance from the experts. This way you can get in contact with your targeted consumers and your marketing strategies will work out perfectly.